Employer brand is branding and marketing the entirety of the employment experience. It describes an employer’s reputation as a place to work, and their employee value proposition, as opposed to the more general corporate brand reputation and value proposition to customers. The art and science of employer branding is therefore concerned with the attraction, engagement and retention initiatives targeted at enhancing your company’s employer brand.
In the years we’ve been coming up with audiovisual strategies for companies of all types, we’ve seen that in terms of people it’s important to be strong in 3 areas: attracting talent, retaining talent and internal communication.
