Bacardi Limited is the largest American privately held, family-owned spirits company in the world.

Founded in 1862, the company now has a portfolio of more than 200 brands and labels, employs 6.000 people, manufactures at 29 facilities in 16 markets on four continents, with sales in more than 150 countries, and sells in excess of 200 million bottles per year.

The video you can watch at the top is an interactive audiovisual strategy that Ganxoo Media produced to present, to media and influencers, the first “Bacardí Innovation LAB” event.

Bacardí carried out this event in collaboration with chef Albert Adrià.

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