Beko is a Turkish major appliance and consumer electronics brand of Arçelik A.Ş. (a Turkish multinational household appliances manufacturer) controlled by Koç Holding, the largest industrial conglomerate in Turkey, and the only company in the country to enter the Fortune Global 500 list as of 2016.
Beko is a partner of FC Barcelona since 2014 and Turkish football club Beşiktaş JK, Turkmen football club FC HTTU and has been one of the largest advertisers in the English Premier League since 2008, and an official sponsor of the FA Cup. Beko has been also the official sponsor of the Turkish, Italian and Lithuanian premier basketball leagues, as well as the 2014 FIBA Basketball World Cup in Spain. In New Zealand, Beko is a premier sponsor of Netball New Zealand and Volley Lube.
Beko Elektronik A.Ş. was founded by Vehbi Koç and Leon Bejerano in Istanbul, Turkey, 1954. The company’s name is a combination of the first two letters of the founders’ surnames. In 2004, Beko Elektronik purchased the German electronics company Grundig and by January 2005, Beko and its rival Turkish electronics and white goods brand Vestel accounted for more than half of all TV sets manufactured in Europe. In April 2010, the electronics division of Beko renamed itself Grundig Elektronik A.Ş.
At the top you can watch a sample of the audiovisual strategy we produced for Beko. It is an audiovisual content marketing strategy based on advice from experts related to the brand. This audiovisual strategy was broadcast within Beko’s own OTT platform and includes an aduiovisual inbound marketing strategy for social media with spin-offs of the original videos, created by Ganxoo Media.