Sample of the audiovisual sales strategy we produced for the launch of the GULLFOSS software, according to the company brief and guidelines.
GULLFOSS is the first in a line of products that employ the technology of the company Soundtheory Ltd., made for everyone who loves audio (from the amateur musician to the professional mastering engineer). Soundtheory emerged from a long-term research project in 2016 in Oxford (England). For more than a decade, the company founders worked on an alternative approach to signal processing inspired by quantum theory and using mathematical methods from non-commutative algebra, differential geometry and information theory. During this time, the enterpreneurs gained some deep insights into perception and developed new and unique methods for realtime audio processing. Its advanced model of computational auditory perception opens up new possibilities of analyzing sound as we perceive it and of processing it without introducing any audible artifacts at all.