Nestlé S.A. is a Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey (Switzerland). It is the largest food company in the world, measured by revenues and other metrics, since 2014. It ranked No. 64 on the Fortune Global 500 in 2017 and No. 33 on the 2016 edition of the Forbes Global 2000 list of largest public companies.
Nestlé was formed in 1905 by the merger of the Anglo-Swiss Milk Company, established in 1866 by brothers George and Charles Page, and Farine Lactée Henri Nestlé, founded in 1866 by Henri Nestlé. The company grew significantly during the First World War and again following the Second World War, expanding its offerings beyond its early condensed milk and infant formula products.
At the top you can watch a sample of our audiovisual marketing strategy produced for Nestlé, consisting of prospecting, retargeting and CRM, which highlights the use of Big Data to customize the messages and destinations of the videos served to users.
Videos of this strategy were present on all platforms where Nestlé’s potential audience was, such as adservers in programmatic advertising, social media or CRM.