Princess was founded in 1994 in Breda (Netherlands). The company is part of the Smartwares Group and offers a wide range of different household appliances across 20 categories, varying from jug kettles to vacuum cleaners and from aerofryers to multi cookers. Princess appliances are sold in over 63 countries.
At the top you can watch a sample of the audiovisual content marketing strategy we produced with the aim of showing easy and healthy recipes that can be made with Princess blenders. This audiovisual strategy consists of different short videos in “tasty” format, in order to inspire the potential audience of the brand on social media.