SEAT is the only major car manufacturer in the Iberian Peninsula with the ability and infrastructure to develop its own cars in-house. In 1986 SEAT was sold to the German Volkswagen Group of which it remains a wholly owned subsidiary.
The headquarters of SEAT are located at SEAT’s industrial complex in Martorell, near Barcelona (Catalonia). By 2000, annual production peaked at over 500.000 units. In total up to 2006 over 16 million cars have been produced, including more than 6 million from the Martorell plant, with three-quarters of the annual production being exported to over 70 countries worldwide.
At the top you can watch a sample of the Media Center audiovisual strategy we produced for SEAT.
The goal is to connect with media so that brand videos can be broadcast on their grids, where they convey the corporate values of SEAT (own media and earned media).