Smarketing is the process of integrating the sales and marketing processes of a business. The objective is for the sales and marketing functions to have a common, integrated approach. This can lead to annual revenue growth of up to 20%, according to studies. The objective is to promote the product or service to potential buyers and at the same time integrate this process with the sales department’s activities.
Our Smarketing strategy aims to boost: income, profit, earnings and market capitalisation. To do so, it’s key to build trust and strengthen relationships with clients, so they feel inspired by your company.
In the years we’ve been coming up with sales strategies for companies of all types, we’ve seen that the relationship with clients matters most because it makes them want to buy our product. So, it is important to be strong in 3 areas: selling, convincing and brand purpose.
