Spontex is a company founded in 1932 in Beauvais (France), specializing in the manufacture of cellulose products.
This enterprise was the first to commercialize vegetable sponges. Initially, “Spontex” gave its name to the production line for this type of cleaning product before becoming a globally recognized brand, both in France and internationally. The name of the brand comes from the contraction of the words “sponge” and “textile”.
At the top you can watch a sample of our audiovisual marketing strategy produced for Spontex, consisting of prospecting, retargeting and CRM, which highlights the use of Big Data to customize the messages and destinations of the videos served to users.
Videos of this strategy were present on all platforms where Spontex potential audience was, such as adservers in programmatic advertising, social media or CRM.